Behind the Lens
with Tom Trevatt Photography
Cinematic Videography & Social Media Strategy by Lavanda Films
As part of my ongoing work supporting creative professionals through video storytelling, Lavanda Films collaborated with Tom Trevatt Photography to produce a comprehensive promotional and educational film — revealing the artistry, philosophy, and client experience behind Tom’s portrait sessions.
This project went beyond documentation.
It was designed to showcase Tom’s process to potential photography clients, educate aspiring photographers through a thoughtful interview and behind-the-scenes insight, and support mentoring and coaching opportunities through engaging video storytelling.
Social Media Video Strategy — Expanding Reach and Visibility
To enhance the impact of the main promotional film, Lavanda Films developed a targeted social media content strategy designed to extend visibility, drive engagement, and attract new audiences across Instagram, TikTok, and YouTube.
Understanding how short-form video dominates today’s digital landscape, we produced a selection of vertical, social-first edits optimised for mobile viewing, strong retention, and replay value. These short videos were crafted to capture attention within the first few seconds, highlight the personality and professionalism of Tom Trevatt Photography, and encourage viewers to engage, share, and ultimately convert into clients.
Each video was carefully edited to reflect the cinematic look and brand storytelling style of the full piece, using dynamic visuals, on-screen captions, and music that reinforced the message and tone. This approach allowed the content to perform effectively across different platforms while maintaining a consistent brand identity.
By combining a high-quality promotional film with a cohesive package of short-form social media videos, Lavanda Films ensured stronger online presence, increased reach, and higher engagement. This strategy not only elevated Tom’s brand visibility but also demonstrated how thoughtful video production and digital marketing can work hand-in-hand to drive real business results.
The Video Concept — Storytelling Through Process
The central narrative follows Tom during a full-day shoot with three photography clients, offering a genuine look into his signature approach: taking time to build trust, connection, and authenticity in front of the lens.
Lavanda Films combined an interview-led narrative with cinematic behind-the-scenes visuals, capturing the flow of conversation, creative experimentation, and emotional connection that defines Tom’s work. The result is a 5-minute documentary-style feature, perfect for embedding on his website and using as a core promotional asset.
Project Focus: Behind-the-Scenes Videography, Educational Video Production, Brand Storytelling
Location: London
Featuring: Tom Trevatt Photography
Format: Interview + Documentary Visuals.
Through projects like this, Lavanda Films continues to support creatives, small businesses, and brands across London and the UK, offering professional videography, video editing, and content strategy services that help clients tell their stories, grow their audiences, and stand out online.
Bringing Strategy and Storytelling Together
At Lavanda Films, I don’t just produce videos — I help clients build narratives that perform.
Every project blends cinematic visuals, brand authenticity, and data-informed strategy to ensure your story reaches the right audience in the right format. If you’re a photographer, artist, or creative entrepreneur looking to elevate your brand with compelling video and a tailored social media strategy, I’d love to help.
Get in touch to discuss your next project and discover how Lavanda Films
can transform your creative process into a story worth sharing.
